KeepMe promoting in 2010
For many, 2008 and 2009 were turbulent years. Some of the world’s largest financial institutions
went bust, banks stopped lending, house prices fell and interest rates were at their lowest
since the 1930s. But Steve Anderson, joint MD at KeepMe Promotions, feels no fear as
he guides his company into 2010 . . .
“Recession doesn’t scare me. I realise that certain sectors will suffer more than others but
history illustrates a trend – and that is that promotional marketing holds its own in times
of economic downturn.
“When times are good and big brands can splash the cash, it’s the ad agencies that get the
£10m TV advertising budgets. But this type of big scale branding activity is very difficult
to monitor in terms of return on investment so in problematic times, promotional
marketing, with its smaller budgets and ability to demonstrate concrete results, becomes a
far more attractive option.
“It can also present different ideas for growth. For example, at KeepMe Promotions, we
now get regular enquiries from companies that want to save money on printing their
corporate brochures by distributing them digitally on USB devices. It’s quicker, it’s
cheaper and it actually tends to make a greater impact.
“As for the challenges of economic downturn, well the media hype is a big issue. Take it
to heart and it might convince you that it’s not worth getting out of bed in the morning.
Some companies cut right back on their marketing activity in the hope that they can ride
out the storm. But at KeepMe we plan on stepping up a gear. We know that promotional
marketing holds its own, so why hold back? If anything, there is extra business to be won
from the competitors that are still in bed watching the news and forecasting difficulties.
“These may be uncertain times but one thing is beyond doubt – promotional marketing
will not come to a standstill. We just have to try a bit harder to do our jobs right and in
the end we’ll come out as a stronger company with a more solid client base.”
KeepMe Promotions is taking enquiries right now so if you want to take your
promotional activity forward in 2010, give Steve a call.
Contact
Keepme Bags
10 Quadrant Court
Crossways Business Park
Greenhithe
Kent DA9 9AY
Tel: 01322 381144
Email: sales@keepmepromotions.com
Web: www.keepmepromotions.com
Picture caption: Steve Anderson is confident that in times of economic difficulty,
promotional activity becomes even more vital
……………………………………………..ENDS…………………………………………………
Editor’s notes
About KeepMe Promotions
KeepMe Promotions provides innovative promotional merchandise and design services to
the corporate sector.
The company has been working to counteract the wastefulness of the throwaway culture
ever since its inception in 2004. Steve Anderson, joint MD of the company and one of the
largest bag suppliers in the UK, aims to supply a superior alternative to conventional
plastic bags by offering a re-useable product that is both practical and cost-effective.
The company is fostering a culture of recycling, re-use and regeneration that goes right to
the heart of everything it does. Every single custom-printed bag or box ordered from
Keepme Bags results in a tree being planted in the UK, plus a personalised certificate for
the client, to testify to the sustainability of the purchase.
For additional press information or images, email alexsmith74@hotmail.co.uk.
Tags: Why the economic downturn is not as scary as you think . . .