Public Sector chooses KeepMe
KeepMe Bags, the company famous for its reinvention of the re-useable bag, has seen
great success since its foundation in 2004 – and, given the plummeting appeal of the
throwaway plastic bag and the soaring popularity of eco-friendly alternatives, that has
been to some degree inevitable. But one area in which the spiraling increase in re-useable
bags has been particularly acute is that of the public sector . . .
More than any other area of business, the public sector has to consider the state of the
modern public consciousness in making its promotional choices. And, as our collective
green sensibilities develop, that means embracing ecological sustainability as a core
ethic. Steve Anderson, joint MD at KeepMe Bags, explains: “Public sector organisations
are in the unique position of delivering goods and services on behalf of the government,
through funding drawn, at least in part, from taxes paid by the likes of you and me. As a
result, the mantle of accountability weighs very heavily on the way they do business. They
can’t merely do a good job. They have to be seen to do a good job, in a way that is
explicit and well received by those of us who feel we have a stake in their operation. With
their self-evident sustainability, products like our cotton bags play a vital role in
achieving that.”
Even so, for public sector organisations it’s not just the integrity of a promotional product
that counts but the integrity of the supplier behind it – and as an ISO 9001 accredited
company, KeepMe is ideally placed to instill that confidence. Although it’s a relatively
new company, it is already one of the largest suppliers in the UK, with design and
manufacturing plants in India, China and Turkey and a range of happy customers,
ranging from high-profile commercial clients like Jamie Oliver to recipients of charitable
donations like Mencap and Meningitis UK.
But, given the importance of achieving demonstrable results from their investments,
another vital requirement for public sector business is control over the design process -
and with increased variety in the product range and upscaled production volumes,
KeepMe’s modern line-up is deliberately configured to provide that. By using the
interactive website you can specify the shape, the size, the handle length and the colour
of the bag you want. You can then work hand in hand with the in-house design team to
customise that bag to your exact requirements, allowing you complete autonomy over the
final decision before committing to an order.
Ultimately though, whether in the private or public sector, it’s the effectiveness of the
product that drives sales and Keepme’s re-useable cotton bags make more sense than
anything else on the market. They are biodegradable, non-toxic and printed using only
water-based inks. They are also 100 per cent recyclable and sufficiently robust to be re-
used indefinitely, radically improving effectiveness through positive repeat exposure.
Mr Anderson concludes: “The public sector has a responsibility to make the right
promotional choice in terms of quality, impact, ethical integrity and commercial sense. In
all respects, our cotton bags hit the mark.” With lead times from seven days, prices from
46p and cotton orders that have increased almost five-fold in the last six months, it’s
difficult to argue with that . . .
Contact
Keepme Bags
10 Quadrant Court
Crossways Business Park
Greenhithe, Kent DA9 9AY
Tel: 01322 381144
Email: sales@keepmebags.com
Web: www.keepmebags.com
Picture caption: It is vital for the modern public sector to embrace sustainability as
an explicit element of any promotional campaign
………………………………………..ENDS………………………………………..
Editor’s notes
KeepMe Bags is part of the KeepMe Group of companies, providing innovative
promotional merchandise and design services to the corporate sector.
The company has been working to counteract the profligacy of the throwaway culture
ever since its inception in 2004. Steve Anderson, joint MD of the company and one of the
largest bag suppliers in the UK, aims to offer a superior alternative to conventional
plastic bags by offering a re-useable product that is both practical and cost-effective.
The company is fostering a culture of recycling, re-use and regeneration that goes right to
the heart of everything it does. Every single custom-printed bag or box ordered from
Keepme Bags results in a tree being planted in the UK, plus a personalised certificate for
the client, to testify to the sustainability of the purchase.
For additional press information or images, email alexsmith74@hotmail.co.uk.
Tags: Steve Anderson investigates the reasons behind the success of cotton bags in the Public Sector