SueMe succeeds with KeepMe’s branded bags . . .
You see a pretty woman skipping down the High Street, holding a funky bag with
your brand emblazoned all over it. Or you see a family carrying your branded bags to
another high-profile event in which you have invested no financial stake . . .
Can there be a finer sight for you and your company?
Well this is a phenomenon increasingly enjoyed by the marketing gurus at SueMe.
Their cotton bags, manufactured by KeepMe and branded with their own SueMe
logos, are used throughout the world to help market a range of lifestyle products that
includes T-shirts, sweaters and a versatile form of headgear called a ‘Buff’. And every
week, new pictures emerge through online networking sites of events in which the
company has gained even more free public exposure . . .
It leaves Steve Anderson, MD at KeepMe Bags, in doubt as to why SueMe continues
to commission him for large numbers of cotton bags: “The guys at SueMe know that
a modern branded bag produces a return on investment way out of proportion to
the bags of old. The sheer impact of the repeat exposure that can be gained when a
bag is of intrinsic value to the user is immense. If you produce a bag well, the
public will like it enough to keep it, bringing your brand a long and happy airing at
a very small price.”
Naturally enough, James Lamont of SueMe is equally upbeat about his relationship
with a company so in tune with the need for re-useability in modern promotions:
“KeepMe do a great job. They are always quick to respond with real people and a
real service, and their bags are a great way to get our brand seen by lots of
customers at shows and events, as well as through our retail partners. The fact that
this packaging lasts, rather than being single use, is particularly important for us.”
In fact, the effective branding of a bag can sometimes create such a powerful appeal
that its contents become largely immaterial, as Sarah Gowans, Marketing Supremo for
the SueMe Buff range, points out: “As well as providing the cotton bags, KeepMe
also makes the paper bags for Buff and these have been hugely well received by
sponsored events – even when they don’t contain an item of Buff headwear, just
stickers and promo items. At retail shows and exhibitions they give us fantastic
visibility and consumers seem to love them.”
Obviously, in order to achieve the kind of success that SueMe has seen, a bag needs
to be well conceived from the start. It needs to be the right product, offered in the
right place at the right time. But with a broad range of bag styles and a dedicated in-
house design team, KeepMe remains ideally positioned to prove what the SueMe
marketing executives already know – that, far from being just an attractive accessory,
a promotional bag can be a fantastically effective asset in the marketing arsenal of the
modern business.
Caption: If a bag is good enough to be re-used, your brand has a platform way
more substantial than the investment required to produce it
Contact
Keepme Bags
10 Quadrant Court
Crossways Business Park
Greenhithe, Kent DA9 9AY
Tel: 01322 381144
Email: sales@keepmebags.com
Web: www.keepmebags.com
SueMe Website: www.sueme.com
………………….ENDS……………………
Editor’s notes
KeepMe Bags is part of the KeepMe Group of companies, providing innovative
promotional merchandise and design services to the corporate sector.
The company has been working to counteract the profligacy of the throwaway culture
ever since its inception in 2004. Steve Anderson, joint MD of the company and one of
the largest bag suppliers in the UK, aims to provide a superior alternative to
conventional plastic bags by offering a re-useable product that is both practical and
cost-effective.
The company is fostering a culture of recycling, re-use and regeneration that goes
right to the heart of everything it does. Every single custom-printed bag or box
ordered from Keepme Bags results in a tree being planted in the UK, plus a
personalised certificate for the client, to testify to the sustainability of the purchase.
For additional press information or images, email alexsmith74@hotmail.co.uk.
Tags: KeepMe's cotton bags bring big results for the SueMe marketing campaign